Your Web Design is Your Shopfront – Are You Sending the Right Message?

We’ve all stopped to gaze at a shopfront display at least once. An outfit, accessory or an interesting product has caught our eye, drawing us back for a better look, which is exactly what is supposed to happen.

Retailers use their physical shopfronts to send an instant message to consumers, telling them about the purpose of the business, its brand and its unique selling proposition (USP). The shopfront has been designed to make targeted customers go in and buy – and a well-designed website does the same. A shopfront is usually the first experience a customer has of a store and what they see in the window will lead to an evaluation of whether they will go inside, or even buy. Your home page is the first online experience consumers will have of your business, and it will be evaluated in the same way 분당스웨디시.

Shopfronts tell a story that attracts potential customers inside the store, and your website design does the same. If a consumer likes the story they will read on, so to speak. But if they don’t, all it takes is a click and you’ve lost them. Think about a shopfront where you aren’t sure where the store entrance is, or the entrance is obstructed by a table or box, and relate this to your website. If a consumer likes the look of your home page, but it’s not clear where to go to find out more or place an order, it’s unlikely they will persist for too long. They will just find what they want elsewhere.

Consumers are more demanding than ever, and you only have a few seconds to grab their attention with something interesting before they will click on to another site. Creative and innovative designs are appreciated by consumers browsing the Internet. A well-designed website will encourage consumers to spend time on your site, click through to more pages and come back to check for new products and updated content. Your website design might mean the difference between someone choosing your business, or your competitor’s.

Likewise, refreshing your website design by making regular subtle changes can keep consumers interested in your site, instead of becoming bored by seeing the same elements every time they visit. These changes might be alternating graphics, a regular blog or a monthly specials page. Whatever you choose, new content will keep consumers coming back to see the changes. A website that still features the specials from six months ago will reflect very badly on your business, in the same way a shopfront displaying last season’s fashions would.

Your website design is one of the most important opportunities you will ever have to present your business in a way that highlights its difference to competitors. Successful retailers use shopfronts in the same way. Think about the Christmas decorations displayed in the David Jones and Myer stores every year – people travel just to see these decorations and the colours, designs and quality of the decorations send a powerful message to consumers about the shopping experience consumers would have, prices they will pay and the service they should expect inside.

So, like the shopfront reflecting the experience consumers will have in a store, website design offers a promise to your consumers about what they can expect from your business. Sloppy, patchy design could equal bad service and second-rate products in the minds of someone who doesn’t know the business well.

Spend a bit of time looking at your web design through the eyes of your ideal customer – and be very honest about what you see. Think about how the design flows, how easy the site is to navigate, and the quality of the site content then make the necessary changes. It could make all the difference when it comes to you making the sale, as opposed to your competitors taking the sale by default.

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