Running a Successful SEO Blog and Using it to Boost Your SEO Business

If you are into search engine optimisation (SEO), you are either having an organisation of your own that specialises in search engine optimisation or you are working in the capacity of an individual that helps others optimise their website for enhanced search engine rankings. Blogs are relatively new to the internet fraternity compared to websites, but they have made their presence felt in a huge way. There is no way that an emerging business organisation or even an individual that wants to enhance their business online can ignore the potential running a blog site can unleash.

Basically a blog is something like a website with the only difference being that it is interactive and permits others to view their thoughts. The owners of the blogs select a particular niche before launching their blogs and then post articles related to that niche on a regular basis. Just search the net for blogs of any niche (try searching for ‘UK SEO blog’) and you will find that the successful ones keep posting new information related to their niche on a regular basis. Some of the more popular ones add new posts up to several times a day. Due to their popularity and the way the search engines index them, blogs are the best way to increase traffic to your website – and to your business.

Blogs are managed by writing interesting and eye capturing articles that the public will find interesting or useful to read They can contain links to related websites or your own services and a good blog will entice visitors to read their posts and then act by clicking on a link that provides more insight about the article.

So, based on the above, if you are providing SEO services the best way to enhance your business is by launching your own SEO blog. Initially it makes sense to gain links to your blog from other like-minded blogs. They might be those that are related to website designing and hosting or other internet activity.

If you post interesting articles on your blog, sooner or later you will find more and more visitors checking out your site on a regular basis. Some of them will subscribe to your SEO blog feed too. Subscribing allows them to be notified whenever any new post is posted on your blog. The best part is that you might also learn a trick or two by going through the comments posted by visitors. It goes without saying that a percentage of the visitors to your SEO blog might also be potential clients who are interested in SEO services for their website and reaching out to these people, helping them to under stand SEO better themselves will help you out when it comes to discussing requirements.

A simple link at the end of each topic can be used to direct visitors to your main website so that they can find out the other services that you are offering. Do not forget that a blog depends on fresh content that is updated on a regular basis so that it keeps the interest of visitors kindled and encourages them to visit the site again and again. In case they have not subscribed to your blog through its RSS news feed. If possible write the articles from a 1st person perspective about how you stumbled upon ‘xyz’ company and found their SEO services useful. If you run your SEO blog properly, you will soon observe an increase on the number of clients to your website too.

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