The ABCs of Email Marketing

Although people have switched on to social networking sites from the traditional email communication, the essence of email marketing persists as an inevitable online marketing tool How to delete a labels in gmail. A tremendous amount of people have the view that the use of email is declining, but statistics highlight that it’s still evolving. Hence, if you are looking forward to promote your business through emails, there is a checklist you must follow!

The importance of first impression is always considered as a crucial factor. Welcome message is the first thing that your subscribers receive after they subscribe to your brand. You should send a welcome mail stating that the recipient is valuable to your company. You can also give a special voucher or an exciting offer on a product as a gift to generate loyalty in them.

With the implementation of the CAN-SPAM Act, companies are not allowed to send marketing emails to any recipients without their permission. Therefore, you must request your target audience to allow you to send marketing emails so that you can keep them updated with the latest deals and offers. Once the subscribers permit you to execute your email promotion strategies, you should make sure that your marketing emails abide by, and do not violate, the terms of the CAN-SPAM Act.

Your emails should render the similar look and feel that the audiences get when they drop in to your website. The content as well as the appearance of your emails must be quite alike the text and templates in your site. This involves the presence of your brand’s logo in the header of your emails and templates that match your site. Target audience get more accustomed to your brand when they receive emails highlighting the brand.

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