Do You Really Understand the Blog Animal And How He Can Help You?

The growth and popularity of blogs in general has been phenomenal within a very short period of time Sherry Dyson. Blogs or web logs as they were previously called is where all the action on the World Wide Web is, right now.

It is amazing how quickly web sites have been relegated to the back seat. Actually the role of web sites is rapidly being re-defined but it is clear blogs will be the place where all the traffic will be congregating for a long time to come. What some thought was a passing fad is clearly here to stay and is a permanent development that has already had far reaching effects on communications and the way we transmit and receive information.

Yet most entrepreneurs who have quickly jumped onto the blog bandwagon do not seem to fully understand and appreciate what blogs are really all about. Worse still, many of those who have remained away have no idea what all the fuss is about.

Probably the most significant impact of blogs is the fact that it is rapidly changing mass media, as we have known it since the invention of the printing press in the 15th century. Powerful media companies have been in the hands of a few people who have carefully controlled what we see in our media. Sometimes deliberately to achieve their corporate goals and objectives. Blogs are effectively transferring that power back to the people and away from the hands of a few.

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