In the world of internet and email marketing, we often have the need to have a predetermined “trigger” take place when a user does a certain action. With email marketing this process is called “Trigger Email Marketing.”
Trigger email marketing is an email message that is automatically sent to a member on your list when he or she completes certain predetermined action or a lack-of-action response from that member Email1and1. For example, an email could be “triggered” if a person completes an opt-in form on your website, clicks on a link in an email and becomes a “Hot Prospect,” views your video email, buys an item in your shopping cart and etc. There are numerous event-triggered actions that marketers have used to effectively increase their income.
The main purpose of trigger email marketing is to use an automated and very specific email system to increase your ROI more than a broad email campaign. However, according to Forrester Research, fewer than 4 out of every 10 email marketers currently use trigger email marketing.
The biggest problem with trigger email marketing is having an automated email marketing system available and in place. OfficeVP has recently released a complete trigger based email and video email system. This system creates an easy and effective way to instantly increase your conversion rate and ROI.
Many of us seem to have a love/hate relationship with email. You would think that after 40 years of sending electronic mail (yes, email was invented in 1971!) we would be experts at it, but that’s simply not the case. Most of us don’t give any more thought into the emails we send than the phone conversations we have – and why should you? Well, that may be part of the reason why your emails suck.
While email has been around for many years, the mechanics of sending email really haven’t evolved. We compose and send one message to any number of recipients in the To, Cc or Bcc field and assume that our poor grammar, weak humor and first-grade sentence structure are ignored and our message understood. It’s a wonder anything ever gets accomplished this way.
Email is an imperfect mode of communication but if you are simply aware of the challenges, you can start reprogramming yourself to send better email.
The following concepts may help you understand why your email may not be as effective as it could be. If you’re cognizant of them while crafting your mission-critical emails, you’ll have a much better chance of getting things done the first time around.
Your best source of customers is your list of previous customers. Your previous customers are more comfortable in doing business with you again than brand-new customers are. Those who have done business with you in the past already know of your outstanding service and quality products. New customers, on the other hand, are still wary of you. Unlike your prior customers, new customers will require a lot of convincing before you can gain their trust.
Your previous customers will likely buy again from you rather than from another whose credibility and reliability they have not tested yet. Because of the low barrier to entry, plenty of new online businesses sprout every day. Many of these businesses offer inferior products and services. Some are even outright frauds that care only for making a quick buck without regard to customer satisfaction. Customers who already know you would choose you again rather than end up with one of these guys.
For this reason, it is important to stay in contact always with your customers. Send them information and useful tips once in a while. Make them remember you. Occasionally, introduce them to your new products. This is easy to do with email marketing. But do not overdo it by always giving them a sales pitch. Above all, make sure that you follow well-established guidelines and best practices to avoid spamming people and losing a sale.
Email marketing is a wonderful and cost-effective way to reach out to millions of people in just a matter of seconds regardless of where they are located around the globe. Furthermore, the response rate is very high if you use an opt-in process to gather email addresses. This is a dream come true for the business owner who wishes to utilize the power of the Internet to market her business.
Using email marketing to keep in touch with your previous customers is fast. After you shoot them an email, it will not be long before they will receive it. If they have any questions or need clarifications, they can send an email back to you immediately. You will receive this email almost instantly. It is possible to receive an order from your customers only minutes after you first sent them an email.
Email marketing is also an affordable way to keep in touch with your customers. It does not cost a lot to set up an email system to use for your email marketing endeavors. You do not have to spend plenty of cash for paper, printing and postage for every client whom you need to send your marketing materials to.
However, you do not simply send unsolicited email to anybody. With that tactic, you will irritate many people, and that will not help your marketing efforts. Instead, use email marketing to keep in touch with your old customers. To do this, you first need to build an email list. Do not buy a prebuilt list from anybody.
The best way to build an email list is through an opt-in system. You create a page where your customers can voluntarily enter their name and email address. Next, you ask them to confirm that they want to receive email from you. After that, assure them that you will not sell or give their information to anybody without their consent.
Once you are done with list building and have generated a huge list of emails, you must efficiently manage that list. If you only have a few customers to keep track of, you do not have a problem. But if you have plenty, things will start to get complicated quickly. This is a job for an email autoresponder. An autoresponder is a software that can be programed to send out emails when it receives an email from someone. Depending on the type of autoresponder, it can also do other nifty things for you.